(Test Bank) Consumer Behavior

Kardes,Cronley,Cline, 2

Business

Test Bank

2nd Edition

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Description

Test Bank for Consumer Behavior, The downloadable file consists of 700 pages, and the total size of the file is 5.01 MB. Purchase now only for highly discounted price.

Author(s): Kardes, Cronley, Cline

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Study Note Preview

Test Bank for Consumer Behavior, 2nd Edition, Frank Kardes, Maria Cronley, Thomas Cline. 1. Studying how consumers decide to buy products is a good defmition of consumer behavior. a. True b. False ANSWER: POINTS: DIFFICULTY: False 1 Moderate LEARNING OBJECTIVES: COBE.KARD.l5.01.01 - 01.01 NATIONAL STANDARDS: United States - BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics A-head: What is Consumer Behavior? Bloom's: Knowledge 2. Consumer behavior includes consumers' emotional, mental, and behavioral responses associated with the activities of purchase, use, and disposal of good and services. a. True b. False ANSWER: POINTS: True 1 DIFFICULTY: Easy LEARNING OBJECTIVES: COBE.KARD.l5.01.01 - 01.01 NATIONAL STANDARDS: United States - BUSPROG: Analytic: - BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge 3. Individual consumers purchase goods and services to satisfy their own personal needs and wants or to satisfy the need and wants of others. a. True b. False ANSWER: POINTS: True 1 DIFFICULTY: Easy LEARNING OBJECTIVES: COBE.KARD.l5.01.01 - 01.01 NATIONAL STANDARDS: United States - BUSPROG: Analytic: - BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS:United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge 4. Hospitals, schools, and goverrnnent agencies are all considered organizational consumers. a. True b. False ANSWER: POINTS: DIFFICULTY: True 1 Moderate LEARNING OBJECTIVES: COBE.KARD.15.01.01 - 01.01 NATIONAL STANDARDS: United States - BUSPROG: Analytic: - BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge 5. Consumer behavior researchers are primarily only interested in consumers' purchase behaviors. a. True b. False ANSWER: POINTS: DIFFICULTY: False 1 Moderate LEARNING OBJECTIVES: COBE.KARD.15.01.01 - 01.01 NATIONAL STANDARDS: United States - BUSPROG: Analytic: - BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge 6. Consumer behavior researchers are interested in consumer responses, which include their emotional, mental, and behavior responses. a. True b. False ANSWER: POINTS: True 1 DIFFICULTY: Easy LEARNING OBJECTIVES: COBE.KARD.15.01.01 - 01.01 NATIONAL STANDARDS: United States - BUSPROG: Analytic: - BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge 7. Paula likes to sew quilts. She often collects old clothes from her family and friends to cut up and use in her quilts. When she does this, Paula is engaging in a consumer use/consumption activity. a. True b. False ANSWER: POINTS: False 1 DIFFICULTY: Challenging LEARNING OBJECTIVES: COBE.KARD.15.01.01 - 01.01 NATIONAL STANDARDS: United States - BUSPROG: Analytic: - BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Comprehension 8. Recycling aluminum cans, reading a newspaper, and reselling an old couch at a garage sale are all types of consumer disposal activities. a. True b. False ANSWER: POINTS: False 1 DIFFICULTY: Challenging LEARNING OBJECTIVES: COBE.KARD.15.01.01 - 01.01 NATIONAL STANDARDS: United States - BUSPROG: Analytic: - BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Comprehension 9. Torn and Kelly watching a movie they rented. They are engaged in a consumer purchase activity. a. True b. False ANSWER: POINTS: False 1 DIFFICULTY: Challenging LEARNING OBJECTIVES: COBE.KARD.15.01.01 - 01.01 NATIONAL STANDARDS: United States - BUSPROG: Analytic: - BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Comprehension 10. Organizations that market products or services often study consumer behavior in order to improve business performance. a. True b. False ANSWER: POINTS: True 1 DIFFICULTY: Easy LEARNING OBJECTIVES: COBE.KARD.ll.Ol.02 - 01.02 NATIONAL STANDARDS: United States - BUSPROG: Analytic: - BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge 11. Consumer welfare is the establishment of laws and regulations that guide and govern business practices in order to protect consumers. a. True b. False ANSWER: POINTS: False 1 DIFFICULTY: Easy LEARNING OBJECTIVES: COBE.KARD.ll.Ol.02 - 01.02 NATIONAL STANDARDS: United States - BUSPROG: Analytic: - BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Ethical and Legal Understanding and Reasoning Abilities AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge 12. Public Policy is the establishment of laws and regulations that guide and govern business practices in order to protect consumers. a. True b. False ANSWER: POINTS: True 1 DIFFICULTY: Easy LEARNING OBJECTIVES: COBE.KARD.ll.Ol.02 - 01.02 NATIONAL STANDARDS: United States - BUSPROG: Analytic: - BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Ethical and Legal Understanding and Reasoning Abilities AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge 13. Consumer actions that are unhealthy, unethical, or potentially dangerous to an individual or society are often called "the dark side of consumer behavior." a. True b. False ANSWER: POINTS: True 1 DIFFICULTY: Easy LEARNING OBJECTIVES: COBE.KARD.11.01.02 - 01.02 NATIONAL STANDARDS: United States - BUSPROG: Analytic: - BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Ethical and Legal Understanding and Reasoning Abilities AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge 14. Customer perceived value is the idea that customer benefits should not only meet but exceed expectations in unanticipated ways. a. True b. False ANSWER: POINTS: False 1 DIFFICULTY: Easy LEARNING OBJECTIVES: COBE.KARD.11.01.03 - 01.03 NATIONAL STANDARDS: United States - BUSPROG: Analytic: - BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge 15. Customer perceived value is the consumer's overall assessment of the utility of a product based on the perceptions of what is given and received. a. True b. False ANSWER: POINTS: True 1 DIFFICULTY: Easy LEARNING OBJECTIVES: COBE.KARD.11.01.03 - 01.03 NATIONAL STANDARDS: United States - BUSPROG: Analytic: - BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge 16. According to your readings, Procter and Gamble executives believe that delighting customers during their usage experience with their products represent "moments of truth "for the company. a. True b. False ANSWER: POINTS: DIFFICULTY: True 1 Moderate LEARNING OBJECTIVES: COBE.KARD.ll.Ol.03 - 01.03 NATIONAL STANDARDS: United States - BUSPROG: Analytic: - BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge 17. During the peak of the Motivation Research movement, Ernest Dichter performed in-depth interviews for over 200 different product categories. a. True b. False ANSWER: POINTS: True 1 DIFFICULTY: Easy LEARNING OBJECTIVES: COBE.KARD.ll.Ol.03 - 01.03 NATIONAL STANDARDS: United States - BUSPROG: Analytic: - BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Business Knowledge and Analytic Skills AACSB Reflective Thinking Skills CB&C Model Research Bloom's: Knowledge 18. The Motivation Research movement left two important legacies to the field of consumer research: ( 1) a focus on consumer motivations, and (2) the technique of focus group research. a. True b. False ANSWER: POINTS: False 1 DIFFICULTY: Challenging LEARNING OBJECTIVES: COBE.KARD.ll.Ol.03 - 01.03 NATIONAL STANDARDS: United States - BUSPROG: Analytic: - BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Business Knowledge and Analytic Skills AACSB Reflective Thinking Skills CB&C Model Research Bloom's: Comprehension 19. The Interpretivism research approach applies the tenets of the scientific method to explain and predict consumer behavior. a. True b. False ANSWER: POINTS: DIFFICULTY: False 1 Moderate LEARNING OBJECTIVES: COBE.KARD.ll.Ol.03 - 01.03 NATIONAL STANDARDS: United States - BUSPROG: Analytic: - BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Business Knowledge and Analytic Skills AACSB Reflective Thinking Skills CB&C Model Research Bloom's: Knowledge 20. The primary methods of Behavioral Science include the experimental approach and the marketing science approach. a. True b. False ANSWER: POINTS: DIFFICULTY: True 1 Moderate LEARNING OBJECTIVES: COBE.KARD.ll.Ol.03 - 01.03 NATIONAL STANDARDS: United States - BUSPROG: Analytic: - BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Business Knowledge and Analytic Skills AACSB Reflective Thinking Skills CB&C Model Research Bloom's: Knowledge 21. Paul wants to perform a research study to explore how people feel while they shop for a house. He really wants to be able to describe a person's emotional experience during this buying process. Paul will probably use qualitative research methods. a. True b. False ANSWER: POINTS: True 1 DIFFICULTY: Challenging LEARNING OBJECTIVES: COBE.KARD.ll.Ol.03 - 01.03 NATIONAL STANDARDS: United States - BUSPROG: Analytic: - BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Business Knowledge and Analytic Skills AACSB Reflective Thinking Skills CB&C Model Research Bloom's: Comprehension 22. Qualitative research methods collect empirical data and use large representative samples so that statistical analyses can be performed and generalization of the results can be made. a. True b. False ANSWER: POINTS: False 1 DIFFICULTY: Easy LEARNING OBJECTIVES: COBE.KARD.11.01.03 - 01.03 NATIONAL STANDARDS: United States - BUSPROG: Analytic: - BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Business Knowledge and Analytic Skills AACSB Reflective Thinking Skills CB&C Model Research Bloom's: Knowledge 23. Qualitative research methods require large representative samples of data to be valid; thus, their results can typically be generalized to the larger population of interest. a. True b. False ANSWER: POINTS: DIFFICULTY: False 1 Moderate LEARNING OBJECTIVES: COBE.KARD.11.01.03 - 01.03 NATIONAL STANDARDS: United States - BUSPROG: Analytic: - BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Business Knowledge and Analytic Skills AACSB Reflective Thinking Skills CB&C Model Research Bloom's: Knowledge 24. The first step in the Scientific Method is to form a hypothesis and make a prediction. a. True b. False ANSWER: POINTS: DIFFICULTY: False 1 Moderate LEARNING OBJECTIVES: COBE.KARD.11.01.03 - 01.03 NATIONAL STANDARDS: United States - BUSPROG: Analytic: - BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Business Knowledge and Analytic Skills AACSB Reflective Thinking Skills CB&C Model Research CB&C Model Strategy Bloom's: Knowledge 25. The Scientific Method should only be used in the physical sciences, not in marketing. a. True b. False ANSWER: POINTS: False I DIFFICULTY: Easy LEARNING OBJECTIVES: COBE.KARD.ll.Ol.03 - 01.03 NATIONAL STANDARDS: United States - BUSPROG: Analytic: - BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Business Knowledge and Analytic Skills AACSB Reflective Thinking Skills CB&C Model Research CB&C Model Strategy Bloom's: Knowledge 26. Procter and Gamble's Crest Whitestrips, featured in your readings, has been one of the company's most successful product launches because the management team relied on intuition to guide their decisions. a. True b. False ANSWER: POINTS: False I DIFFICULTY: Challenging LEARNING OBJECTIVES: COBE.KARD.ll.Ol.04 - 01.04 NATIONAL STANDARDS: United States - BUSPROG: Analytic: - BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Business Knowledge and Analytic Skills AACSB Reflective Thinking Skills CB&C Model Research Bloom's: Comprehension 27. Executives at McDonald's were curious to know if their new soft-drink cup design was attractive to customers. Basic research can help them find the answer to this question. a. True b. False ANSWER: POINTS: False I DIFFICULTY: Challenging LEARNING OBJECTIVES: COBE.KARD.ll.Ol.04 - 01.04 NATIONAL STANDARDS: United States - BUSPROG: Analytic: - BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Business Knowledge and Analytic Skills AACSB Reflective Thinking Skills CB&C Model Research Bloom's: Comprehension 28. A key benefit of basic research is that conclusions drawn from it can be generalized across many situations. a. True b. False ANSWER: POINTS: DIFFICULTY: True 1 Moderate LEARNING OBJECTIVES: COBE.KARD.11.01.04 - 01.04 NATIONAL STANDARDS: United States - BUSPROG: Analytic: - BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Business Knowledge and Analytic Skills AACSB Reflective Thinking Skills CB&C Model Research Bloom's: Knowledge 29. Research has shown that there is relationship between the number of added features a cell phone has and the level of customer satisfaction, such that as features go down, satisfaction goes down. This type of relationship represents a negative correlation. a. True b. False ANSWER: POINTS: False 1 DIFFICULTY: Challenging LEARNING OBJECTIVES: COBE.KARD.11.01.04 - 01.04 NATIONAL STANDARDS: United States - BUSPROG: Analytic: - BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Business Knowledge and Analytic Skills AACSB Reflective Thinking Skills CB&C Model Research Bloom's: Comprehension 30. Research has shown that there is relationship between the number of coupons issued in a market and the level of sales, such that as the number of coupons issued goes up, sales go up. This type of relationship represents a positive correlation. a. True b. False ANSWER: POINTS: True 1 DIFFICULTY: Challenging LEARNING OBJECTIVES: COBE.KARD.11.01.04 - 01.04 NATIONAL STANDARDS: United States - BUSPROG: Analytic: - BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Business Knowledge and Analytic Skills AACSB Reflective Thinking Skills CB&C Model Research Bloom's: Comprehension 31. An illusory correlation means there is no predictable relationship between two variables. a. True b. False ANSWER: POINTS: False I DIFFICULTY: Easy LEARNING OBJECTIVES: COBE.KARD.ll.Ol.04 - 01.04 NATIONAL STANDARDS: United States - BUSPROG: Analytic: - BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Business Knowledge and Analytic Skills AACSB Reflective Thinking Skills CB&C Model Research Bloom's: Knowledge 32. An zero correlation means there is no predictable relationship between two variables. a. True b. False ANSWER: POINTS: True I DIFFICULTY: Easy LEARNING OBJECTIVES: COBE.KARD.ll.Ol.04 - 01.04 NATIONAL STANDARDS: United States - BUSPROG: Analytic: - BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Business Knowledge and Analytic Skills AACSB Reflective Thinking Skills CB&C Model Research Bloom's: Knowledge 33. A positive correlation means that one variable causes some influence the other variable. a. True b. False ANSWER: POINTS: DIFFICULTY: False I Moderate LEARNING OBJECTIVES: COBE.KARD.ll.Ol.04 - 01.04 NATIONAL STANDARDS: United States - BUSPROG: Analytic: - BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Business Knowledge and Analytic Skills AACSB Reflective Thinking Skills CB&C Model Research Bloo m's: Knowledge 34. The cause always precedes an effect. a. True b. False ANSWER: POINTS: True 1 DIFFICULTY: Easy LEARNING OBJECTIVES: COBE.KARD.11.01.04 - 01.04 NATIONAL STANDARDS: United States - BUSPROG: Analytic: - BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Business Knowledge and Analytic Skills AACSB Reflective Thinking Skills CB&C Model Research Bloom's: Knowledge 35. Systematic testing and following the Scientific Method can allow researchers to determine causal relationships with a high degree of certainty. a. True b. False ANSWER: POINTS: DIFFICULTY: True 1 Moderate LEARNING OBJECTIVES: COBE.KARD.11.01.04 - 01.04 NATIONAL STANDARDS: United States - BUSPROG: Analytic: - BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Business Knowledge and Analytic Skills AACSB Reflective Thinking Skills CB&C Model Research Bloom's: Knowledge 36. If a retailer knows that advertising is highly correlated with increased store traffic, then he or she can be confident that increased advertising will cause an increase in store traffic. a. True b. False ANSWER: POINTS: False 1 DIFFICULTY: Challenging LEARNING OBJECTIVES: COBE.KARD.11.01.04 - 01.04 NATIONAL STANDARDS: United States - BUSPROG: Analytic: - BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Business Knowledge and Analytic Skills AACSB Reflective Thinking Skills CB&C Model Research Bloom's: Comprehension 37. Secondary data are data that already exist and are accessible. a. True b. False ANSWER: POINTS: True I DIFFICULTY: Easy LEARNING OBJECTIVES: COBE.KARD.ll.Ol.05 - 01.05 NATIONAL STANDARDS: United States - BUSPROG: Analytic: - BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Business Knowledge and Analytic Skills AACSB Reflective Thinking Skills CB&C Model Research Bloom's: Knowledge 38. Secondary data tends to take longer to collect than primary data. a. True b. False ANSWER: POINTS: DIFFICULTY: False I Moderate LEARNING OBJECTIVES: COBE.KARD.ll.Ol.05 - 01.05 NATIONAL STANDARDS: United States - BUSPROG: Analytic: - BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Business Knowledge and Analytic Skills AACSB Reflective Thinking Skills CB&C Model Customer CB&C Model Research Bloom's: Knowledge 39. The advantages of secondary data are that the information is specific and relevant to a specific project, is current, and the data can be controlled. a. True b. False ANSWER: POINTS: DIFFICULTY: False I Moderate LEARNING OBJECTIVES: COBE.KARD.ll.Ol.05 - 01.05 NATIONAL STANDARDS: United States - BUSPROG: Analytic: - BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Business Knowledge and Analytic Skills AACSB Reflective Thinking Skills CB&C Model Research Bloom's: Knowledge 40. A company's sales records represent primary data. a. True b. False ANSWER: POINTS: DIFFICULTY: False 1 Moderate LEARNING OBJECTIVES: COBE.KARD.11.01.05 - 01.05 NATIONAL STANDARDS: United States - BUSPROG: Analytic: - BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Business Knowledge and Analytic Skills AACSB Reflective Thinking Skills CB&C Model Research Bloom's: Knowledge 41. Researchers at Kraft Foods were interested in how dads prepare dinners when they use the company's macaroni and cheese product, so they asked some dads if they could fihn them making dinner. This is an example of unobtrnsive observation. a. True b. False ANSWER: POINTS: False 1 DIFFICULTY: Challenging LEARNING OBJECTIVES: COBE.KARD.11.01.05 - 01.05 NATIONAL STANDARDS: United States - BUSPROG: Analytic: - BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Business Knowledge and Analytic Skills AACSB Reflective Thinking Skills CB&C Model Research Bloom's: Comprehension 42. Surveys are useful for collecting specific, often complex information from a large number of people. a. True b. False ANSWER: POINTS: DIFFICULTY: True 1 Moderate LEARNING OBJECTIVES: COBE.KARD.11.01.05 - 01.05 NATIONAL STANDARDS: United States - BUSPROG: Analytic: - BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Business Knowledge and Analytic Skills AACSB Reflective Thinking Skills CB&C Model Research Bloom's: Knowledge