(Test Bank) Lmsw Licensing Exam Test Bank 2022.

Unknown, 1

Social Science

Test Bank

1st Edition

• $15.00 $50.00

---

Description

Test Bank for Lmsw Licensing Exam Test Bank 2022., The downloadable file consists of 478 pages, and the total size of the file is 3.53 MB. Purchase now only for highly discounted price.

---

---

Study Note Preview

846 StuDocu is not sPonsored or endorsed by any college or university lOMoARc PSD|4821846 Exam Name MULTIPLE CHOICE. Choose the one alternative that best comPletes the statement or answers the question. 1) In studying consumers like Gail, a college junior, marketers often find it useful to learn how they sPend their leisure time, their interests in music or clothing, even attitudes about social issues, to be able to categorize them according to their lifestyles. This sort of information is called: A) configurations B) core values C) Physiognomies D) Psychogra Phics E) demogra Phics 1) 2) Gail decides to take a break from studying, and goes online to check things out. She connects with one of the Product discussion grou Ps that she Partici Pates in. This is an exam Ple of a/an: A) societal information session B) market Place comPetition C) brand com Petition D) consum Ption community E) lifestyle discussion 2) 3) If a Product succeeds in satisfying needs and is Purchased over and over, it most likely has attained: A) brand loyalty B) Purchase conce Ption C) PostPurchase evaluation D) lifestyle variation E) Product seParation 3) 4) The study of the Processes involved when individuals or grou Ps select, Purchase, use, or disPose of Products, services, idea s, or exPeriences to satisfy needs and desires is called: A) Consumer Behaviour B) Role Theory C) Market Segmentation D) Market Research E) Psychogra Phics 4) 5) Tina, a suPervisor of disPlays for Sears Canada, knows that attractive disPlays can generate additional sales of Particular items. From a marketer's PersPective, this is a/an: A) merchandising comPlexity B) PostPurchase issue C) market indicator D) loss leader E) Purchase issue 5) 1 lOMoARc PSD|4821846 6) John is the Vice-President of marketing for a local tour guide comPany. He is concerned that his customers are not recommending his comPany to friends of theirs. For John, this Problem is a: A) PostPurchase issue B) Purchase issue C) PrePurchase issue D) role theory Problem E) market segmentation Problem 6) 7) When consumers are mak ing buying decisions, some observers have said that their behaviour resembles acting in a Play, comPlete with lines, ProPs, even costumes. They may alter their consum Ption decisions dePending uPon the Part they are Playing at the time. This view of consume r behaviour is often called: A) role theory B) situational analysis C) consumer activism D) dramatism E) consum Ption Play theory 7) 8) Why would a cereal manufacturer advertise a well-known children's cereal during a PoPular television show for adults? A) The comPany is relying on children to watch the television show without their Parents knowing. B) The cereal manufacturer has identified that there is a difference between the user of the Product and the Purchaser of the Product. C) Showing advertisements during PoPular television advertisements results in better recall. D) Adults engage in role Playing and act like children while watching television. E) The comPany is trying to overcome a common PostPurchase issue. 8) 9) The exPanded view of the exchange which includes the issues that influence the consumer before, during, and after a Purchase is called: A) the Pre-sell strategy B) the strategic focus C) the consum Ption Process D) the marketing mix E) the value 9) 10) Mary has two daughters, aged fourteen and twelve. While shoP Ping, s he sPotted some jeans that had been marked down 50%, and bought a Pair for each daughter. When she showed them to her daughters, they clearly showed their disPleasure towards them. Mary has engaged in: A) fashion suicide B) need satisfaction C) influencer dissatisf action D) Purchase orientation E) value orientation 10) 2 lOMoARc PSD|4821846 11) A fast food chain describes its core customer as a single male under 30 years of age with a working class job, reads little, likes loud music, and hangs out with friends. This is an exam Ple of: A) market segmentation B) consum Ption community C) demogra Phics D) subculture E) tyPical male Canadian consumer of burgers 11) 12) When a friend goes with a teenager on a shoP Ping triP for clothes and Provides recommendations for or against buying a certain item, the friend is serving as a/an: A) organizer B) facilitator C) service vendor D) influencer E) exPert 12) 13) In studying consumer behaviour, it is often useful to categorize PeoPle on the basis of some similarity. Descri Ptions such as age, gender, income, or occu Pation are called: A) demogra Phics B) Personal Profiles C) Physiology D) Psychogra Phics E) Physiognomies 13) 14) Which of the following is not an exam Ple of a demogra Phic variable? A) ethnicity B) lifestyle C) age D) geogra Phy E) gender 14) 15) Mary designed an unsucce ssful advertising camPaign for a medical insurance comPany that was targeted at 18 to 34-year-old males. The camPaign only included one commercial, which featured a young man that had become criPPled in a skydiving accident. While Planning the camPaign, Mary failed to recognize that: A) she should have also segmented based on ethnicity B) not all 18 to 34-year-old males share the same lifestyle C) 18 to 34-year-old males are not interested in medical insurance D) television commercials are not effective for advertising medical insurance E) she should have advertised to women, who can influence men to Purchase medical insurance 15) 16) Marketers who interact with their customers on a regular basis, and not just at the time of Purchase, are most likely engaged in: A) demog raPhic segmentation B) database marketing C) relationshi P marketing D) Psychogra Phic segmentation E) market segmentation 16) 3 lOMoARc PSD|4821846 17) Recently marketers have come to realize the value of what is being called relationshi P marketing. In marketing terms, it means: A) using new electronic caPabilities to insure that all channel members work smoothly together, for exam Ple, in seeing that Products get to retailers before their inventories run out B) develo Ping friendshi Ps with foreign governments so that American Produc ts can be sold in their countries at a fair Price C) coordinating the Packages of family brands to communicate the same "look" D) building bonds between brands and customers that will last over time E) instituting Practices which show comPanies' awareness of their resPonsibilities to the environment and society 17) 18) Jeff has begun closely tracking his customers buying habits in order to enhance his comPany's customer service. Jeff is engaging in: A) role Playing B) database marketing C) market segmentation D) market sPying E) market surveillance 18) 19) Marketers use various mythical creatures and Personalities, such as the Pillsbury Doughboy or Sasquatch, to create an identity for their Products. The Personalities become well-known in PoPular culture, and are effectiv e rePresentatives for their Products. Such figures are called: A) Q factors B) marketing figures C) sPokescharacters D) Product determinants E) Product symbols 19) 20) One of the fundamental Premises of the modern field of consumer behaviour is that PeoPle often buy Products, not for what they do, but for what they: A) aPPear to do B) look like C) Promise D) mean E) cost 20) 21) A Person can have all of the following relationshi Ps with a Product EXCE PT: A) self-conce Pt attachment B) interde Pendence C) nostalgic attachment D) reciProcity E) love 21) 22) When Joan buys crum Pets, since they remind her of her childhood teas by the fireside. Her relationshi P with this Product is: A) reciProcity B) self-conce Pt attachment C) love D) interde Pendence E) nostalgic attachment 22) 4 lOMoARc PSD|4821846 23) A young, succes sful actor, Raoul, thinks of his new BMW as Part of his new identity. His relationshi P with this Product is A) interde Pendence B) reciProcity C) love D) nostalgic attachment E) self-conce Pt attachment 23) 24) Matty loves to use her shower gel when she showers each morning. Her relationshi P with this Product is: A) reciProcity B) interde Pendence C) love D) self-conce Pt attachment E) nostalgic attachment 24) 25) Terry, an art lover, has a strong emotion towards her modern Painting that she bought last month. Her relationshi P with this Product is: A) self-conce Pt attachment B) nostalgic attachment C) love D) reciProcity E) interde Pendence 25) 26) Research has shown that heavy Web users are less likely to sPend time with friends and family, but they rePort far more offline contact with famil y members than nonusers. How should this be inter Preted by marketers? A) ResPondents in marketing research many times misre Present the truth about sensitive items B) The findings emPhasize the need for smaller comPanies to go global on the Web C) Heavy Web users are an ideal market segment for Purchases of family -oriented Products, such as board games D) ResPondents are not sure what Web use is, therefore they are answering in ways that misre Present their actual behaviour . E) There is Probably a third factor involved, such as Personality, which increases the interactions among family of some heavy Web users but decreases the interaction among others 26) 27) If you listed your collection of NHL rookie cards on eBay, you would be engaging in which tyPe of commerce: A) market adaPtation B) B2B C) B2C D) database E) C2C 27) 28) Grou Ps of PeoPle that unite on the Internet to share a Passion for a Product are known as: A) Product organizations B) chat rooms C) Internet socialites D) virtual brand communities E) consumer networks 28) 5 lOMoARc PSD|4821846 29) When we hear global terms like kuroi kiri, la mordida, bustarella, and baksheesh, they are referring to: A) segmentation B) comPetition C) bribery D) theft E) advertising 29) 30) Research has shown that Mexican firms are less likely to have formal codes of ethics and more likely to bribe Public officials than are American or Canadian comPanies. This demonstrates that: A) cultural values and beliefs are imPortant for determining what is considered ethical B) Mexicans tend to be considered inter Pretivists rather than Positivists C) social marketing is not imPortant in Mexico D) American and Canadian comPanies are more resPectful than Mexican comPanies E) business Practices can be unethical without being illegal 30) 31) The fact that bribery in business is accePtable in some countries but not in others demonstrates that: A) Practices can be unethical without being illegal B) cultural jamming has been successfully Practiced in some countries C) some countries are more advanced than others D) ethics are incom Patible with social marketing E) ethic s are relative to the situation in which business Persons find themselves 31) 32) Although research has shown that consumers think better of Products made by firms they feel are behaving ethically, many "ethical" comPanies encounter difficulties selling their Products. What is a good a reason for this? A) Products made by ethical comPanies are hard to find for consumers B) consumers lie on surveys about ethical comPanies in order to aPPear like they care C) there is no such thing as true ethical comPany D) ethical comPanies do not make good quality Products E) sometimes consumers' buying behaviour is not consistent with their Positive attitudes about ethical Products 32) 33) In a survey designed to measure PeoPle's willingness to Pay for fair trade coffee, resear chers found that most coffee drinkers were willing to Pay an average Price Premium of : A) 10 Percent B) 20 Percent C) 40 Percent D) 50 Percent E) 30 Percent 33) 34) The PurPose of advertisements for Coca Cola is to: A) create a need B) teach us ways to satisf y a need C) encourage us to be thirsty D) identify a want E) encourage moral breakdown 34) 6 lOMoARc PSD|4821846 35) In the "good old days" comPanies decided what they wanted their customers to know and do. This time is known as: A) consumer sPace B) the baby boomer era C) the age of demogra Phics D) market control E) marketer sPace 35) 36) Social critics have maintained that marketing leads PeoPle to buy Products they do not want and do not need. However, the failure rate of new Products that are heavily marketed is re Portedly a s high as 80 Percent. How can these two seemingly oPPosite views of marketing be reconciled? A) Marketing does have an influence on consumers, but marketers simPly do not know enough about PeoPle to mani Pulate them any way they Please. B) The social critics are simPly wrong. PeoPle are not influenced by marketing. C) Products that fail are generally Products that will satisfy a want, but not a need. D) Consumers are highly influenced by marketing, but some Products simPly fail anyway. E) Purchase is a function of marketin g, but business failure is unrelated to marketing. 36) 37) Jane recently saw an advertisement for a national sham Poo that showed a Plain woman using the Product, then being transformed with a new hairstyle, dressed in elegant clothes, and having the "man of her dreams" aPPear on her doorste P. This commercial uPset Jane and in turn, she got mad at the comPany. This situation illustrates the Potential backlash against marketers when they: A) create artificial needs B) Promise miracles C) unnecessarily use adverti sing to sell Products D) do not abide by legislation that makes that kind of imagery illegal E) act as though they are still oPerating in the “good old days” of marketer sPace 37) 38) While marketers cannot create needs, they: A) can imPly that Products have magical ProPerties which will transform lives B) can always sell to somebody C) may affect an environment in which sPecific needs may be activated D) control the mass media—almost the same thing E) are close to being able to create needs in the next five years 38) 39) To the assertion that mass media control our destiny and that marketers use "secret techniques" to effect mind-control, the evidence suggests that: A) marketers need to "control" consumers but they do not have suitable techniques to use B) this is true, but only in Political camPaigns C) about 10 to 15 Percent of the PoPulation can be controlled in this way D) consumers would resist the mind-control techniques used E) marketers simPly don't know enough about PeoPle to control them 39) 40) If MaPle Leaf Foods of Toronto were to donate a certain Percentage of its annual Profits to adult literacy, they would be engaged in: A) database marketing B) social marketing C) aggregate marketing D) lifestyle segmentation E) irres Ponsible Practices 40) 7 lOMoARc PSD|4821846 41) To reduce waste associated with their Downey Fabric Softener, Proctor & Gamble introduced refillable containers. This is an exam Ple of: A) anticonsum Ption B) ethical marketing C) culture jamming D) green marketing E) social marketing 41) 42) Of the following Pieces of legislation intended to Protect the consumer, which was the earliest: A) Food and Drug Act B) Motor Vehicle Safety Act C) Textile Labelling Act D) Hazardous Products Act E) National Trademark and True Labelling Act 42) 43) Kim, the marketing manager for a large food manufacturing Plant, recently met with his boss because he was concerned that his comPany was violating the Food and Drugs Act of 1953 and the Com Petition Act of 1986. Based on this information, what was the Problem that Kim was concerned about? A) The comPany had not taken any quality -control measures when Producing their Products B) The comPany would not reveal what information they were collecting from their customers C) Their Products were unsafe to consume and could cause harm to PeoPle D) The comPany was advertising one of their unhealthy Products as being healthy E) The comPany was switching their Prices without any legitimate reason 43) 44) Current consumer research is likely to include attention to the "dark side" of consumer behaviour. This growing emPhasis refers to the fact that: A) it is difficult to measure the contribution of the "art" of consumer behaviour research to the corPorate bottom line B) understanding of consum Ption for its own sake should be the focus of research rather than for the sake of making money C) not all marketers make money for their comPanies D) many consumer behaviour findings are being stolen by comPetitors, via comPuters E) not all consumer behaviour or marketing activity is necessarily beneficial to society 44) 45) A Physiological and/or Psychological dePendency on Products or services is called consumer . A) gratification B) addiction C) Psychosis D) obsession E) conditioning 45) 46) Mrs. Brown has an obsessive need to shoP every day to relieve dePression and boredom. Her behaviour is termed: A) consumer behaviou r B) comPulsive consum Ption C) imPulse buying D) a sPending sPree E) negative reinforcement 46) 8 lOMoARc PSD|4821846 47) At times PePsi and Coke have been accused of causing Psychological dePendence due to the levels of caffeine in their colas. This is known as: A) Psychological marketing B) brand loyalty C) consumer addiction D) social marketing E) relationshi P marketing 47) 48) Mrs. Almarez is a middle-aged, high income, stay at home mother. Recently she was caught shoPlifting. She shoPlifts because: A) her friends do it B) she does not believe it is morally wrong C) she needs the stolen goods D) she gets a thrill from doing it E) she is Part of a Professional ring 48) 49) The main difference between imPulse buying and comPulsive consum Ption is: A) there is no difference - they are different terms that mean the same thing B) imPulse buying only occurs for certain tyPes of Products, while comPulsive consum Ption can occur for any Product C) imPulse buying occurs at a Particular moment, while comPulsive consum Ption is an enduring behaviour D) imPulse buying cannot be measured emPirically, while comPulsive consum Ption can be E) imPulse buying is done by choice, while comPulsive consum Ption is not 49) 50) The major academic journal for the field of consumer behaviour is: A) Consumer Monogra Phs B) Journal of Buying C) Journal of Consumer Research D) Consumer RePorts E) Journal of Advertising Quarterly 50) 51) The term shrinkage is an industry term for: A) reductions in waste resulting from Product usage B) a North American consumer trend associated with Paying less for Products C) inventory and cash losses due to shoPlifting and emPloyee theft D) exPlaining why consumers Purchase less Products as they grow older E) the fragmentation of consumer needs caused by the Internet 51) 52) At night, Aaron likes to walk around the city sPray Painting a black circle over toP of comPany logos on billboards and bus-stoP advertisements. Aaron's behaviour is an exam Ple of: A) addictive consum Ption B) antibehaviour C) anticommunication D) shrinkage E) anticonsum Ption 52) 9 lOMoARc PSD|4821846 53) The "Pyramid of consum er behaviour" illustrates the focus of several disci Plines when studying consumer behaviour. Focus on the individual's consumer behaviour (such as how one reads certain sections of a magazine) is termed: A) unitary B) a disci Pline C) idiosyncratic D) macro E) micro 53) 54) The "interdisci Plinary influence" on the study of consumer behaviour refers to: A) the variety of organizations sPonsoring consumer research, such as universities, advertising agencies, governments, and manufacturers B) the increasing need to acknowledge differences in other cultures when marketing Products C) the need for establishing rigorous disci Pline when conducting consumer research D) setting a deliberate Policy of hiring consumer research Professionals who are from other countries E) the wide range of different Professional and academic fields doing consumer research 54) 55) The " Pyramid of consumer behaviour" illustrates the focus of several disci Plines when studying consumer behaviour. Studying a Phenomenon or activity such as a consum Ption Pattern, which occurs among large grou Ps of PeoPle, Perha Ps even a nation, shows a research focus termed: A) micro B) global C) macro D) national E) a disci Pline 55) 56) The fundamental set of assum Ptions which researchers make about what they are studying and how to go abou t studying it is termed: A) research vision B) a decision tree C) a Paradigm D) information Processing E) entomology 56) 57) In a field of study like consumer behaviour, when a comPeting Paradigm challenges the dominant set of assum Ptions, this is known as a: A) Paradi gm realignment B) Paradigm adjustment C) Paradigm shift D) Paradigm restructuring E) Paradigm alteration 57) 58) Sarah is extremely interested in understanding which Parts of her com Pany's website are most likely to be read by Internet users. The Person that woul d be best -suited to hel P her solve this Problem would have a background in: A) clinical Psychology B) human ecology C) semiotics D) sociology E) exPerimental Psychology 58) 10 lOMoARc PSD|4821846 59) Studies on how magazines affect their readers' body images is an exam Ple of research in which of the following disci Plines: A) sociology B) cultural anthro Pology C) demogra Phics D) microeconomics E) clinical Psychology 59) 60) That there is a single objective truth, that real causes exist for an outcome, are asPects of which aPProach to the study of consumer behaviour: A) symbolicism B) inter Pretivism C) Positivism D) absolutism E) Postmodernism 60) 61) Randy is a consumer behaviour researcher, and believes that there is too much emPhasis on technology and science. This set of beliefs reflects a Paradigm known as: A) Freudianism B) Jungianism C) inter Pretivism D) modernism E) Positivism 61) 62) The dominant set of assum Ptions which has influenced Western research on art and science since the late 16th century has been termed Positivism. All of the following are tenets of Positivism EXCE PT: A) the world is an ordered rational Place with a clearly defined Past, Present, and future B) human reason is suPreme C) we should stress the functions of objects and celebrate technology D) there are multi Ple and simultaneous events which shaPe a Particular view of an occurrence and helP us inter Pret the nature of reality E) there is a single objective truth that can be discovered by science 62) 63) Inter Pretivists' view is all of the following EXCE PT: A) symbolic, subjective exPerience is imPortant B) there are no right or wrong answers C) there is a single objective truth D) we each construct our own meanings of the world we live in E) Positivists stress science and technology too much 63) 64) Volkswagen Beetle ads tyPified a social outcast who is able to Poke holes in the stuffiness and rigidity of bureaucracy. This aPProach would reflect a Paradigm reflecting: A) Positivism B) Freudianism C) modernism D) inter Pretivism E) Jungianism 64) 11 lOMoARc PSD|4821846 65) Jonathan, who can be characterized as an extrovert, has 718 Facebook friends. In contrast, Sam, who can be characterized as an introvert, has only 183 friends on Facebook. This situation suPPorts which model of Internet use? A) The Aggressiveness Index B) The Outgoing PeoPle Phenomenon C) The Online and Offline Personal ity Convergence D) Online Collaboration Community E) The Rich Get Richer 65) 66) Billy is an avid collector of shoes. He constantly voices his oPinion of new shoes on blogs and Product review websites. His behaviour is consistent with the conce Pt of: A) Databa se Marketing B) Relationshi P Marketing C) File Sharing D) Inter Pretivism E) Consumer -Generated Content 66) 67) The idea that PeoPle will distort Personal information in a Positive direction, Particularly for attributes concerning which the consumer may hold negat ive self-views, is the basis behind the theory of: A) self-exPression B) self-enhancement C) self-determination D) self-criticism E) self-verification 67) 68) Judy received an email stating that a Person she didn't know had Passed away with a large fortune. The emai l encouraged her to send her bank information so that she could sPlit the wealth with the emailer. The emailer is likely a(n): A) Good Samaritan B) Social Media ExPert C) Webmaster D) Counterscammer E) Advance Fee Fraud Artist 68) 69) Brenda is extremely interested in how female images of changed in magazine advertising over time. Her interest is related to which field of study? A) Demogra Phy B) Cultural Anthro Pology C) Semiotics D) ExPerimental Psychology E) Clinical Psychology 69) 70) Considering the dramatic growth of shoP Ping centres worldwide, toward what country would you Point a business Person that was interested in locating in the largest shoP Ping mall in the world ? A) Canada B) Australia C) United States D) China E) Germany 70) 12 lOMoARc PSD|4821846 71) The growth of the Web has created thou sands of online consum Ption communities. What is the biggest danger of such communities? A) the members will receive bad information B) the members will have no sense of belonging C) the members of have no sense of mission D) the members will become frustrated in their communication efforts E) the members will feel Pressure to conform to certain tyPes of Purchase behaviour 71) 72) When a major hurricane is Predicted in the southern United States, which Product do PeoPle stock uP on the most? A) PoP-Tarts B) Beer C) Flashlight s D) Blankets E) Water 72) 73) If a student wished to follow a PersPective of or "mixed images", the student would rebuke order for a focus on diverse exPeriences. A) Psychogra Phics B) Pastiche C) Post-consum Ption D) Parallelism E) Paradigm 73) 74) Some researchers argue that the field of consumer behaviour should not have a strategic focus at all and should not be a(n): A) offshoot of economics B) "handmaiden to business" C) course taught at Post-secondary institutions D) question oPen for inter Pretation E) object of constant study and criticism 74) TRUE/FALSE. Write 'T' if the statement is true and 'F' if the statement is false. 75) When Gail investigates sex, age, and income characteristics of her friends, she is studying Psychogra Phics. 75) 76) The choice of a favourit e website by an individual can be said to be very much a lifestyle statement. 76) 77) The only cola Tom will drink is Coca Cola. He is Part of a market segment of loyal users. 77) 78) The term "brand loyalty" refers to making a Product's "Personalit y" resemble or be consistent with the consumer's self-PercePtions. 78) 79) The definition of a "consumer" would include an executive of a large corPoration who is deciding whether to buy a multimillion dollar com Puter system, as well as grou Ps or orga nizations. 79) 80) Consumer behaviour as a science deals mainly with what haPPens at the Point of Purchase. 80) 13 lOMoARc PSD|4821846 81) "Role theory" means that much of consumer behaviour resembles actions in a Play, and that consumers act out many different roles according to the Particular "Play" they are in at the time. 81) 82) The exPanded view of consumer behaviour recognizes that the consum Ption Process includes issues that influence consumers before, during, and after a Purchase is made. 82) 83) James is choosing between buying a new Honda or a new Toyota, but cannot decide which one better suits his identity. For James, this issue is a PrePurchase issue. 83) 84) The key issue about market segmentation is that consumers within a segment have to be Psychogra Phically the same. 84) 85) Rather than try to reach everybody, a marketer today usually targets his Product to sPecific consumers, even if he makes other PeoPle deliberately avoid it as a result. 85) 86) Consumer Purchases are the best measure for determining whether or not a marketing strategy was a success. 86) 87) Canada has the highest Per caPita rate of immigration in the world. 87) 88) Age, Gender, Ethnicity, Income, and Geogra Phy, and Purchase Frequency are all Potential segmentation variables. 88) 89) The Jones and Smiths were born in the sixties so they tend to share a common set of cultural exPeriences that they carry throughout life. 89) 90) Differentiating Products by gender does not begin until the teenage years. 90) 91) If you were PreParing a list of variables to use for research on market segmentation, one variable could be Quebec. 91) 92) Database marketing involves the use of only demogra Phic characteristics in order to be effective. 92) 93) Consumer behaviour theorists have found that consumers only buy Products and services for what the Products /services do. 93) 94) PeoPle choose brands that have a Personality consistent with their underlying needs. 94) 95) With resPect to relat ionshi Ps with Products, "nostalgic attachment" occurs if the Product is Part of the user's daily routine. 95) 96) John feels that his new set of golf clubs really helPs to establish himself as a golf exPert among PeoPle that he golfs with. One could say that he has a "love" relationshi P with his golf clubs. 96) 97) Online shoP Ping does not create oPPortunities for small, sPecialized businesses. 97) 14